The Catskill Chronicle

HIGHLAND, NY (January 27, 2014) – Once again, Sullivan County will be represented at the Subzero Heroes Event taking place in Highland this Saturday, February 1 to raise money for the Alzheimer’s Association.

Local heroes are Susan Bunce, Christine Bunce, Marcia Fink, Janet Scherf, Cathy Szabo-Lux and Monica Takourian.

This year, the team’s theme is Purple Polkadot Bikinis. They will be joining hundreds of Heroes and Sidekicks who will be participating in the Alzheimer’s Association’s Subzero Heroes Ice Jump at Berean Lake in Highland.

There are expected to be over 150 Heroes jumping into the freezing waters. These Heroes will be travelling from all over the Hudson Valley and some as far as Long Island, PA and Michigan to participate.

Fundraising dollars given to participants of Subzero Heroes fuel the Alzheimer’s Association’s mission-related initiatives of care, support and research. In addition, the media coverage of Subzero Heroes helps to change the level of Alzheimer’s awareness in the community.

You can support the local heroes by clicking on: http://tinyurl.com/purpledots. The team is also looking for additional members to jump in the lake with them. All you need is $100 in donations to qualify.

And you can also lend your support by showing up to cheer them on in Highland.

Team member Marcia Fink of Callicoon, whose mother had Alzheimer’s, remarked that last year the lake temperature was 45 degrees. “So the lake,” she says, “may very well be warmer than the air temperature.”

Over $60,000 is expected to be raised at the event, just three years after it began in 2011.

For additional information about the Alzheimer’s Association, visit www.alz.org