HIGHLAND, NY (February 7, 2015) – Several Sullivan County residents will join hundreds of Heroes and Sidekicks who will participate in the Alzheimer’s Association’s Subzero Heroes Ice Jump at Berean Lake in Highland.
The Jump is scheduled for Saturday, February 14.
Over 150 Heroes will travel from all over the Hudson Valley (and some as far as Long Island and Pennsylvania) to jump into the freezing waters.
Fundraising dollars given to participants of Subzero Heroes fuel the Alzheimer’s Association’s mission-related initiatives of care, support and research. In addition, the media coverage of Subzero Heroes helps to change the level of Alzheimer’s awareness in the community.
There is still time to join a team. Find out more at http://www.subzeroheroes.org.
Subzero Heroes started on a chilly February afternoon in 2011 where 25 Heroes dove into a frozen lake and raised $8,000. Now, just four years later, hundreds of Heroes line up to jump and over $70,000 is expected to be raised at the event, just four years later.
Everyone is invited to join in, as a jumper or supporter, and of course as a donator. Each donation helps the team get closer to the front of the line, which gives them less time to "chicken out." Team supporters are called "sidekicks" and this year they will be dressed up as chickens. In addition to their support, the chickens will have towels as the jumpers come out of the freezing cold water.
To donate online and help the Marv-Alz (comics) Super Heroes team reach the front of the line, go to: Marv-Alz SuperHeroes.This will take you to the Sullivan County team. Then click on the individual you would like to donate on behalf of.
In the photo above, Marv-Alz Superhero Marcia Fink is surrounded by the Team’s Chicken Sidekicks (l to r) are Susan Koenig, Sheila Lashinsky, Janet Scherf, Hero Marcia Fink, Betty Titko-Fried, Lynn McDonald and George Cooke.
About the Alzheimer’s Association:
The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. For more information call 800-272-3900.